Creative Director, Interactive Experiences & Immersive Tech
Overview
You will own the creative vision for interactive experiences at Gigantic Playground, a CourtAvenue company, shaping projects from concept to on-site delivery. You will lead a team of designers, technologists, and producers, and partner with enterprise clients to build immersive installations, product launches, and connected retail moments. This role blends strategic leadership with hands-on craft, requiring comfort pitching in boardrooms and debugging interactions in Figma. You will define the studio's interactive standard as tools like AR, VR, and generative AI evolve. The work spans spatial storytelling and sensory design, and you will push the team to create experiences that engage for seconds or minutes.
What You'll Do10
- 1Define the creative point of view for each interactive project, turning client briefs or new technologies into experience concepts worth building.
- 2Stay involved through production, ensuring the finished experience preserves the ambition of the original idea.
- 3Set and protect a consistently high bar for design, motion, and interaction quality across all studio projects.
- 4Manage and develop a team of designers, creative technologists, and producers, providing clear creative direction and room for strong work.
- 5Serve as the primary creative contact for client teams, balancing business goals with compelling experience design.
- 6Pitch new ideas and present finished work to build client confidence in the studio's judgment.
- 7Monitor new interactive formats, hardware, and platforms, bringing proactive recommendations to clients.
- 8Integrate AI-assisted tools into workflows for concepting, prototyping, or content production where they add value.
- 9Oversee spatial and environmental design alongside interactive content, ensuring a unified physical and digital experience.
- 10Collaborate with production, fabrication, and technology partners to keep concepts buildable, staffable, and maintainable on-site.
Requirements9
- 110+ years in a creative role focused on interactive, digital, or experience design, including several years managing a team.
- 2Strong taste with a portfolio showing range across interaction design, visual design, and concept development.
- 3Direct experience partnering with enterprise or consumer technology clients, navigating complex stakeholder landscapes.
- 4Willingness to get into the tools yourself, not just review others' Figma files.
- 5Working understanding of current hardware and software capabilities for ambitious yet buildable ideas.
- 6Real, current experience using AI tools in your creative process, not just theoretical interest.
- 7Comfort across the full project arc, from concept sketches to rapid prototyping to finished, fabricated, on-site experiences.
- 8Familiarity with the broader interactive immersive landscape (AR, VR, projection, sensor-driven installations).
- 9Preferred: portfolio work that extended engagement time, peer or industry recognition, clients who request you, and large-scale experiential production background.
Salary Insight
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