Senior Creative Director, Youth Culture & Brand Campaigns
Overview
You will lead creative ideation, strategy, and execution for Hypebeast and Hypemaker client campaigns across the US, owning pitches from concept to delivery. You will mentor a team of Senior, Midweight, and Junior Creatives, partnering with Sales, Production, and Account Management to dissect briefs and deliver culturally-rooted work. This role demands a hybrid player-coach who can both ideate hands-on and guide from a distance, with a deep pulse on youth culture and emerging platforms. You will shape the creative network nationwide, ensuring every output meets Hypebeast's visual and storytelling standards.
What You'll Do10
- 1Lead and mentor a team of Senior, Midweight, and Junior Creatives, fostering a culture of bold ideas and craft.
- 2Collaborate with Sales, Production, and Account Management to dissect and refine client briefs, translating them into winning creative concepts.
- 3Own the end-to-end pitch process, from cultural insights to deck creation, producing persuasive proposals that win business.
- 4Support the VP of Brand Partnerships in converting commercial leads into pitch material, presenting directly at in-person meetings or video calls.
- 5Direct in-house and freelance designers, copywriters, and production teams, ensuring seamless execution across all projects.
- 6Oversee the delivery of all creative assets, providing final sign-off on edits to guarantee quality and brand alignment.
- 7Manage inter-departmental relations to streamline workflows, delivering projects on time and within budget.
- 8Operate nimbly as a one-person team or lead large-scale projects, adapting to the scope of each brief.
- 9Drive the integration of AI tools into creative workflows, accelerating prototyping and campaign visualization.
- 10Ensure all productions meet client expectations while upholding Hypebeast's cultural and visual standards.
Requirements10
- 110+ years of creative experience in agencies, publishers, or brands relevant to Hypebeast's cultural space.
- 2A strong command of Adobe Creative Suite and core design fundamentals, turning concepts into premium work.
- 3Fluent with generative AI platforms for image, video, and copy, blended with polished design for pitches.
- 4Exceptional storytelling and deck presentation skills, with a knack for weaving AI assets into seamless narratives.
- 5Deep understanding of the creative lifecycle, from pitch to production to post, and how teams contribute.
- 6A proven leader with a portfolio of successful work across diverse formats and sectors.
- 7Keen awareness of youth culture, including talent, brands, trends, and platforms relevant to Hypebeast.
- 8Solid grasp of production costs and industry standards to manage expectations internally and externally.
- 9Confident communicator who fosters talent and acts as an ambassador for the Hypebeast brand.
- 10Ability to lead creatively both hands-on and at a distance, adapting to fast-moving challenges.
Salary Insight
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