B2B Marketing Strategy Director Accenture
Overview
Accenture Song seeks a B2B Strategy Director to craft integrated marketing strategies and drive demand. This leader will own multi-channel campaigns, lead cross-functional teams, and mentor junior talent while collaborating across creative, media, and data domains. The role demands strategic thinkers who thrive in fast-paced environments and possess deep expertise in demand generation and lead nurturing.
What You'll Do6
- 1Develop and champion B2B marketing-led strategies such as ABM and demand generation
- 2Lead teams of strategy UX and creative resources for multi-channel campaigns
- 3Analyze insights to improve design and campaign performance
- 4Build trusted client relationships as a strategic advisor
- 5Create and expand practice offerings within digital marketing strategy
- 6Nurture junior talent to grow the digital marketing strategy practice
Requirements8
- 1Minimum 10+ years of B2B Marketing Strategy experience with focus on web experiences and digital touchpoints
- 2Bachelor's degree or equivalent with extensive marketing design background
- 3Proven leadership in complex enterprise marketing environments
- 4Strategic planning skills with strong research and client review processes
- 5Subject matter expertise in digital strategy and integrated marketing
- 6Experience building client workshop assets and business development materials
- 7Familiarity with digital marketing best practices
- 8Ability to work in fast-paced dynamic environments with limited guidance
Salary Insight
$80 - $294k per year
Location
Required Skills
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