B2B Marketing Strategy Director - Accenture
Overview
Accenture Song seeks a B2B Marketing Strategy Director to craft integrated marketing strategies that build brand experiences and drive demand. This role leads cross-functional teams to execute multi-channel campaigns, analyze data for optimization, and mentor junior talent. Ideal candidates thrive in fast-paced environments, are strategic thinkers, and enjoy storytelling to inspire stakeholders.
What You'll Do5
- 1Develop and champion B2B marketing-led strategies such as ABM and demand generation
- 2Lead teams of strategy UX and creative resources to execute integrated campaigns
- 3Analyze insights and data to improve design and campaign performance
- 4Build trusted relationships with clients and internal colleagues as a strategic advisor
- 5Nurture junior talent to grow the digital marketing strategy practice
Requirements5
- 1Minimum 10+ years of B2B Marketing Strategy experience with focus on web experiences and digital touchpoints
- 2Strategic planning skills: strong researcher and shepherd of ideas in design and client reviews
- 3Subject matter expertise in digital strategy and integrated marketing with demand generation knowledge
- 4Experience building workshop assets and business development materials
- 5Familiarity with digital marketing best practices and fast-paced dynamic environments
Salary Insight
$80 - $294k per year
Location
Required Skills
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