B2B Marketing Strategy Director Logic
Overview
Accenture Song drives growth through sustained customer relevance using advanced technology and intelligence. This role focuses on crafting integrated marketing strategies and orchestrating plans that build brand experiences and demand for clients. You will lead marketing activities across the funnel and mentor junior talent.
What You'll Do6
- 1Develop and champion B2B marketing-led strategies such as ABM and demand generation
- 2Lead teams of strategy UX and creative resources for multi-channel campaigns
- 3Analyze insights to improve design and campaign performance
- 4Build trusted client relationships as a strategic advisor
- 5Expand practice offerings within the B2B strategy domain
- 6Nurture and mentor junior talent to grow the digital marketing strategy practice
Requirements6
- 1Minimum 10+ years B2B Marketing Strategy experience with digital touchpoints including CRM media and communication/content strategy
- 2Bachelor's degree or equivalent with extensive experience in marketing design web experiences and digital channels
- 3Strategic planning skills strong researcher and shepherd of ideas in design and client reviews
- 4Subject matter expertise in digital strategy integrated marketing demand generation lead generation and nurture
- 5Experience building assets for client workshops and business development
- 6Familiarity with digital marketing best practices and ability to work in fast-paced environments
Salary Insight
$80 - $294k per year
Location
Required Skills
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