Vice President of Channel Strategy & Optimization

Overview

Leading channel strategy to drive profitable growth across multiple product lines. Setting and evolving channel-level strategy to acquire new-to-deposit Checking and Savings customers from Chase's existing-to-bank audience. This role defines channel roles, develops playbooks, and oversees cross-channel orchestration. It includes building experimentation frameworks, expanding channel presence, shaping experience strategy, and influencing cross-functional stakeholders.

What You'll Do9

• 1Define channel roles and jobs-to-be-done across customer segments and journey stages ensuring each channel has a clear purpose and success criteria
• 2Develop and maintain channel playbooks for email chase.com branch and direct mail including targeting approach contact principles message sequencing logic offer presentation standards and channel-specific KPIs
• 3Own cross-channel orchestration strategy including sequencing frequency guidance suppression conflict rules and next best channel recommendations
• 4Build and govern channel experimentation with hypothesis backlog roadmap prioritization test design standards learning agenda and decision log
• 5Expand channel presence by identifying and scaling new channels and access points within existing channels proposing extensions covering customer experience segment eligibility offers and operational feasibility
• 6Partner with Analytics to set measurement standards such as channel incrementality expectations and branch conversion tracking approach
• 7Translate performance insights into strategy updates by identifying root causes recommending playbook changes and proposing channel mix optimization opportunities
• 8Shape experience strategy requirements for digital and branch channels including chase.com placements branch prompts and scripting principles
• 9Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business

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