Director Channel Planning Adobe
Overview
Lead and develop a global Channel Planning team to convert marketing strategy into media plans for Adobe's diverse audience segments. Own the 'Adobe on Adobe' narrative and establish frameworks for regional collaboration. Drive advertising campaign planning balancing global standards with local market needs.
What You'll Do5
- 1Build and manage Channel Planners across America EMEA APAC Japan bridging strategy and buying desk
- 2Own 'Adobe on Adobe' story ensuring regional adtech implementation
- 3Establish interaction frameworks with regional marketing leaders and define decision rights
- 4Drive smarter audience targeting and manage partnerships with ad platforms
- 5Set standards for campaign tagging and quality checks with ops partners
Requirements5
- 110+ years in digital advertising with 5+ years leading media buying teams
- 2Proven ability to build new teams from scratch
- 3Strong experience standardizing media operations across multiple regions
- 4Excellent influence and change management skills for cross-regional alignment
- 5Background connecting planning side of advertising to execution/buying
Salary Insight
$157 - $315k per year
Location
Required Skills
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