Sr. Manager Digital Marketing, Social & Influencer
Overview
Own social and influencer strategy for Samsung Home Appliances across Instagram, TikTok, YouTube, Pinterest, Reddit, and Threads, impacting brand engagement and samsung.com traffic at national scale. Lead a matrixed team partnering with corporate, global, and agency teams to deliver consumer-centric content. Drive data-backed decisions using Sprinklr and Tableau to boost sentiment and loyalty. This role demands rapid pivots in a dynamic market, with direct influence on campaign outcomes from day one.
What You'll Do10
- 1Lead organic social and influencer campaigns for Home Appliances, owning strategy, content calendars, and community management on Instagram, TikTok, YouTube, Pinterest, Reddit, and Threads.
- 2Build and execute a US-market social content roadmap with global partners, adapting assets for local trends and sentiment.
- 3Drive alignment with integrated marketing plans, ensuring cohesive messaging across email, paid media, and brand experience.
- 4Manage agency outputs from brief to delivery, QAing trafficking sheets, URLs, and creative against category priorities.
- 5Own influencer product inventory and deadlines, coordinating with internal stakeholders per company mandates.
- 6Analyze campaign performance using Sprinklr and Tableau, delivering actionable insights to optimize engagement and conversion.
- 7Present monthly shareouts with key activity updates, finance reports, and live trackers to stakeholders.
- 8Act as subject matter expert for managed channels, guiding best practices and channel governance.
- 9Collaborate with global and retail teams on content reuse and co-marketing opportunities.
- 10Pivot strategy quickly based on real-time analytics and market shifts, maintaining a test-and-learn culture.
Requirements9
- 18+ years in social media and influencer marketing, with a proven record in consumer electronics or CPG.
- 2Bachelor's degree in marketing, communications, or related field.
- 3Expertise in Sprinklr for reporting, publishing, and community management.
- 4Experience managing agency partners, from scoping to creative feedback and QA.
- 5Track record of launching multi-platform campaigns on Instagram, TikTok, YouTube, Pinterest, Reddit, and Threads.
- 6Strong quantitative skills with advanced Excel for reporting and PowerPoint for executive presentations.
- 7Ability to handle multiple campaigns and workstreams, prioritizing in a fast-changing environment.
- 8Understanding of product RTBs and model nuances to craft accurate content.
- 9Tableau experience preferred for analytics visualization.
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