Senior Social Art Director at DraftKings
Overview
Lead creation of social-first paid media creative at scale. Concept and direct paid social campaigns across video and motion. Build scalable creative systems and optimize performance using AI tools and cultural insights. Shape repeatable content for diverse audiences.
What You'll Do8
- 1Concept and develop social-first creative built for paid media performance
- 2Translate campaign strategies into platform-native storytelling hooks formats
- 3Lead editors motion designers creators through execution while defining visual direction
- 4Build scalable creative systems and repeatable content formats across channels
- 5Partner with marketing and paid media teams to test iterate and optimize creative performance
- 6Use cultural insights AI tools and performance data to improve creative output
- 7Own end-to-end paid social creative production from ideation to delivery
- 8Drive measurable results through strategic visual storytelling and format optimization
Requirements10
- 15+ years experience in creative art direction or social content development
- 2Strong conceptual thinking with proven track record of high-performing paid social campaigns
- 3Deep understanding of storytelling pacing and audience attention across short-form video platforms
- 4Proficiency in Adobe Creative Suite and motion editing tools like Premiere After Effects CapCut
- 5Portfolio showcasing performance-driven creative work with social-first focus
- 6Experience collaborating with cross-functional teams including editors designers and creators
- 7Knowledge of AWS and Kubernetes for scalable creative infrastructure
- 8Familiarity with CPC Card BCBA AWS Certified certifications
- 9Ability to thrive in fast-paced innovative environment
- 10Commitment to continuous learning and adaptation in emerging technology landscape
Salary Insight
$98 - $122k per year
Location
Required Skills
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