Senior Creative Strategist greenlight
Overview
Greenlight seeks a Senior Creative Strategist to lead strategic creative direction shaping briefs based on data and cultural insights. This role transforms performance metrics and trend analysis into actionable creative strategies that resonate with families. The ideal candidate owns the process from research to execution while fostering collaboration across brand editorial and creator teams.
What You'll Do9
- 1Build data driven briefs that guide creative execution using internal analytics and cultural signals
- 2Develop strategic rationales for each brief addressing audience segmentation and messaging effectiveness
- 3Partner with editors to prioritize visual strategies grounded in strategic intent
- 4Analyze content performance across platforms to identify optimization opportunities
- 5Source and vet creator content aligning with brand voice and campaign objectives
- 6Collaborate with internal brand teams to maintain consistent asset alignment
- 7Act as bridge between data analytics and creative production through clear recommendations
- 8Drive cross functional alignment ensuring strategic consistency across all deliverables
- 9Mentor junior staff by providing constructive feedback rooted in strategic reasoning
Requirements11
- 15+ years experience in creative strategy content strategy or related field with data analysis background
- 2Proven track record of writing briefs that directly influence creative output
- 3Strong analytical abilities comfortable with data visualization tools
- 4Exceptional visual strategy sense with ability to provide actionable design direction
- 5Experience sourcing or managing creator relationships at scale
- 6Excellent collaboration skills across brand editorial and creative domains
- 7Clear written communication proficient in producing persuasive concise briefs
- 8Self starter capable of autonomous work with minimal supervision
- 9Familiarity with fintech family finance or subscription product markets preferred
- 10Understanding of short form social content trends and platform specific creative formats
- 11Experience working with influencer networks for brand amplification
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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