Senior Product Marketing Manager at Bee - Amazon
Overview
Lead the product positioning and messaging for Bee, a wearable intelligence system that creates a personal context layer. You will define the product purpose, target audience, and market impact while driving cross-functional launches. This role shapes how Bee is perceived across social platforms, app stores, and packaging. Expect fast decision-making and ownership of initiatives from concept to execution.
What You'll Do11
- 1Own positioning and messaging for Bee across all channels
- 2Define product identity and target customer personas
- 3Execute end-to-end launch strategy and campaign management
- 4Lead community engagement and feedback loops
- 5Drive category education for ambient AI concepts
- 6Coordinate social media strategy and content calendar
- 7Ship marketing assets and coordinate with design teams
- 8Analyze performance metrics to optimize go-to-market tactics
- 9Collaborate with engineering and product teams to align messaging
- 10Establish referral program frameworks and track adoption
- 11Maintain brand consistency across all touchpoints
Requirements9
- 16+ years of professional marketing experience
- 2Proven track record in data-driven marketing optimization
- 3Expertise with Excel or Tableau for analytics and reporting
- 4Experience scaling cross-functional marketing programs
- 5Background in consumer software or hardware product launches
- 6Familiarity with AWS services and cloud-based solutions
- 7Ability to lead technical product launches with minimal oversight
- 8Strong communication skills for stakeholder alignment
- 9Understanding of privacy considerations for personal data systems
Salary Insight
$157 - $213k per year
Location
Required Skills
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