Product Marketing Manager - Benchling
Overview
Benchling is redefining biotech R&D by integrating AI to accelerate scientific discovery. The Product Marketing Manager will shape go-to-market strategy and lead product launches. This role focuses on translating complex AI-driven capabilities into clear customer value while collaborating with cross-functional teams.
What You'll Do6
- 1Develop positioning and messaging for a major platform area
- 2Lead product launches from strategy through market introduction
- 3Own pricing and packaging strategies including analysis and deal assistance
- 4Partner with Product and Engineering to inform product decisions
- 5Create narratives and enablement materials for customer-facing teams
- 6Drive adoption and expansion across sales and customer experience teams
Requirements5
- 16+ years in B2B enterprise product marketing
- 2Marketed complex technical products like data platforms and AI solutions
- 3Managed end-to-end product launches and market introductions
- 4Collaborated with technical teams to translate product insights into messaging
- 5Demonstrated ability to thrive in ambiguous environments
Salary Insight
$171 - $250k per year
Location
Required Skills
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