Senior Marketing Specialist - Paid Conference Registrations
Overview
We seek an innovative Senior Marketing Specialist to drive paid conference registrations achieving volume and revenue targets. This role executes end-to-end marketing campaigns to acquire and retain clients while collaborating with cross-functional teams. Responsibilities include managing stakeholder projects, analyzing data for optimal channel mix, developing client-facing content strategies, and communicating weekly KPIs. The position demands metrics-driven approach, project management excellence, and experience with marketing automation tools.
What You'll Do10
- 1Assist Marketing Director in creating end-to-end campaigns to drive audience acquisition revenue and retention
- 2Define and manage targeted campaigns with clear deliverables and commercial impact for conferences
- 3Manage projects with internal and external stakeholders across conference marketing and COEs
- 4Utilize analytics to determine optimal channel mix for maximum ROI
- 5Review attendee behavior patterns to inform future campaign development
- 6Develop client-facing content strategy outlining conference value and selling tools
- 7Analyze weekly KPI results to optimize campaigns and update stakeholders
- 8Execute multi-channel marketing strategies aligned with commercial and strategic goals
- 9Collaborate with conference marketing and program management teams
- 10Maintain project timelines and ensure exceptional quality delivery
Requirements11
- 1Minimum 3+ years experience in outbound/digital marketing with direct revenue responsibility
- 2Exceptional project management skills with proven track record
- 3Proficiency in marketing campaign creation and lead management
- 4Strong data-driven analytical capabilities using Google Analytics
- 5Email marketing and automation experience with platforms like Eloqua
- 6Fundamental design principles and web content creation skills
- 7Adobe Experience Manager experience preferred
- 8Process-driven mindset with attention to detail
- 9Ability to work autonomously with strong time management
- 103-5 years relevant industry experience
- 11Understanding of AI concepts and machine learning applications
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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