Senior Manager Creative Strategy at Comcast
Overview
Lead creative strategy for partnerships campaigns at Xfinity Creative. Transform sports entertainment and partnership opportunities into culturally resonant strategies. Set the creative direction for early development and collaborate with cross-functional teams to ensure scalable impact. Differentiate yourself by blending deep fandom understanding with innovative marketing practices.
What You'll Do11
- 1Set the creative strategy for partnerships campaigns
- 2Translate sports entertainment and partnership opportunities into inspiring creative springboards
- 3Produce persuasive decks that simplify complex strategy for senior stakeholders
- 4Lead early creative development focusing on concepts rather than scripts
- 5Partner with creative teams to shape and nurture ideas during early development
- 6Collaborate with Comms Strategy to ensure partnership ideas scale across touchpoints
- 7Guide decision-making by providing strategic perspective and framing
- 8Infuse intelligence and protect brand using effectiveness signals to refine work
- 9Ensure briefs are grounded in real human understanding and category context
- 10Create culturally fluent campaign ideas that resonate with sports fandoms
- 11Drive results and growth by supporting a culture of inclusion and collaboration
Requirements9
- 17 to 10 years in creative or brand strategy within agency or in-house environments
- 2Experience in sports entertainment or partnership advertising
- 3Strong understanding of fandom and cultural activation
- 4Excellent writing, deck craft, and presentation skills
- 5Ability to work nights and weekends with variable schedules
- 6Consistent exercise of independent judgment and discretion
- 7Regular attendance and punctuality
- 8Knowledge of Comcast operating principles and commitment to customer experience
- 9Enthusiasm for learning and advocating Comcast's technology and products
Salary Insight
$162 - $243k per year
Location
Required Skills
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