Senior Manager Audience Marketing, Subscription Growth
Overview
You will own audience growth and consideration across Dow Jones brands, including The Wall Street Journal, Barron's, and MarketWatch, driving paid lead generation and newsletter monetization at scale. You will manage one direct report and partner with newsroom, marketing, and data teams to align organic and paid strategies. This role combines strategic planning with hands-on testing and optimization of marketing journeys. You will shape the roadmap for lead gen tactics, content themes, and subscription pathways. Your work will directly impact the consumer subscriptions business, with a focus on immediate results and long-term efficiencies.
What You'll Do7
- 1Build the audience marketing strategy for Dow Jones properties, partnering with paid media and stakeholders to drive consideration and subscription growth.
- 2Own all lead generation marketing, including free registrations and newsletter sign-ups, building and testing pre- and post-lead capture journeys.
- 3Align with the wider Audience Development team to synchronize organic growth and paid marketing strategies.
- 4Develop and own the testing roadmap for lead gen tactics, content themes, messaging frameworks, and content-to-subscription pathways.
- 5Drive paid marketing campaigns for newsletters and collaborate with newsroom and marketing stakeholders to support growth initiatives.
- 6Lead performance reporting with data teams to track consideration impact within the purchase funnel.
- 7Mentor and grow one direct report, fostering an empathetic and results-driven team culture.
Requirements8
- 18-10 years of experience in lead generation, subscription marketing, audience development, or performance marketing.
- 2Proven people management experience with a focus on growing direct reports.
- 3Comfort with data analysis and deriving insights to optimize campaigns.
- 4Strong organizational skills and ability to manage multiple workstreams.
- 5Cross-functional communication skills across disciplines.
- 6Team player mentality with entrepreneurial mindset and drive to win.
- 7Strategic thinking skills with ability to ideate and execute marketing strategies.
- 8Experience in newsrooms is a plus.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
Dow Jones & Company, Inc.
VerifiedClient Success Manager at Dow Jones
Lead post‑sales client success for Wall Street Journal Barron's Group advertising and events clients. Serve as the single point of contact during build and launch phases of large advertising programs. Build long‑lasting client relationships and represent the organization at every touchpoint.
Dow Jones & Company, Inc.
VerifiedSenior Manager Organizational Development Job, Dow Jones NYC
You will shape Dow Jones' organizational effectiveness strategy by leading business transformation consulting, organizational design, and strategic change management. You will report to the Director, Organization Development and partner with People Business Partners and senior leaders on high-impact initiatives. You will also support the evolution of our Change Management Center of Excellence (COE), leveraging AI tools and emerging technologies. This role demands a blend of strategic consulting and hands-on execution in complex organizational design and team effectiveness, with a focus on future-ready workforce planning. You will drive measurable improvements in organizational health and culture integration across the enterprise.
About, Inc.
VerifiedAssociate Director Research & Insights, Media
You will lead research strategy for People, Entertainment Weekly, Instyle, and Byrdie, driving insights for 175 million monthly consumers. You will manage a team of analysts and directly contribute to go-to-market collateral, supporting ad sales and marketing across the Dotdash Meredith portfolio. This role blends people leadership with hands-on analytics, offering a path to shape audience understanding in beauty, style, and entertainment. You will operate in a hybrid model, working from New York 3 days per week.
Dow Jones & Company, Inc.
VerifiedSenior Workplace Coordinator - Employee Experience at Dow Jones
You will shape a welcoming, well-run workplace experience for employees at Dow Jones. Own day-to-day office support, from desk bookings to space management, balancing employee-facing service with workplace coordination. Partner with cross-functional stakeholders to keep workplace programs and tools running smoothly. Track and share practical insights that support planning and space decisions, directly improving employee experience. This role offers a chance to drive tangible operational improvements in a dynamic newsroom environment.
F1338 Royce & Associates, LP
VerifiedSenior Digital Marketing Associate Royce Investment Partners
Royce Investment Partners seeks a senior digital marketer to lead digital channel management, strategy, and analytics. This role drives brand growth and client engagement across email, website, and social platforms. The ideal candidate blends strategic vision with hands-on execution to boost performance and meet regulatory standards.
News Corp
VerifiedCommercial Account Manager, Inside Sales Energy
You own the full sales cycle for Dow Jones Energy products, prospecting new accounts while retaining and growing existing ones. You report to the Director - Inside Sales and work hybrid in Houston. You deliver trusted price benchmarks and analytics to energy, chemicals, and metals clients. You close deals and renewals while building lasting client relationships. This role stands out for its focus on a niche market with high-stakes data products.