Associate Director Research & Insights, Media
Overview
You will lead research strategy for People, Entertainment Weekly, Instyle, and Byrdie, driving insights for 175 million monthly consumers. You will manage a team of analysts and directly contribute to go-to-market collateral, supporting ad sales and marketing across the Dotdash Meredith portfolio. This role blends people leadership with hands-on analytics, offering a path to shape audience understanding in beauty, style, and entertainment. You will operate in a hybrid model, working from New York 3 days per week.
What You'll Do8
- 1Mentor analysts in day-to-day work and project management, covering MRI-Simmons, comScore, and social measurement tools.
- 2Manage analyst workflows, monitor capacity, and ensure deliverables meet strategic stakeholder objectives.
- 3Refine project trackers, dashboards, report macros, and external calendars for team systems.
- 4Partner with the Senior Director to build career paths and development opportunities for the team.
- 5Create and update category one-sheets and go-to-market materials for sales and marketing teams.
- 6Support RFPs and ad hoc requests directly using Looker and Tubular when analyst bandwidth is stretched.
- 7Synthesize large data sets to extract key insights and strategic recommendations.
- 8Combine syndicated, quantitative, and qualitative data to guide business decisions.
Requirements8
- 15+ years in research or insights, with 3+ years managing analyst teams of three or more.
- 2Proficiency in at least three tools including comScore, MRI-Simmons, Telmar, Looker, Tubular, or similar social tools.
- 3Experience directly supporting an Ad Sales and Marketing team.
- 4Solid grasp of media math, statistics, digital engagement metrics, and research methodologies.
- 5Ability to tie market and world events to audience insights and present a relevant point of view.
- 6Proven track record of leading projects from start to finish, delivering business value.
- 7Outstanding storytelling skills to draw out insights and tailor messages for different audiences.
- 8Strategic thinker with strong analytical and problem-solving skills.
Salary Insight
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