Senior Director North America Marketing
Overview
Strategic leader responsible for building brand relevance and driving consumer demand across the United States and Canada. Reports directly to SVP & Global Head of Marketing. This hybrid role requires onsite presence four days weekly. Opportunity to shape the next phase of Columbia brand in North America.
What You'll Do11
- 1Develop and execute North America marketing strategy translating enterprise objectives into integrated regional plans that drive engagement revenue and market share
- 2Provide leadership directing senior leaders managers and cross-functional teams ensuring organizational effectiveness
- 3Lead development of long-term marketing strategies across brand communications digital social media PR retail wholesale partnerships events and consumer experiences
- 4Partner with Brand Merchandising Sales Direct-to-Consumer and Finance alignment marketing investments with business priorities
- 5Define regional priorities and resource allocation balancing brand-building with commercial performance
- 6Evaluate market trends consumer insights competitive activity and business performance to identify opportunities mitigate risks and influence enterprise decisions
- 7Lead annual multi-year marketing planning budget development and investment optimization for North America
- 8Represent North America region with executive stakeholders influencing enterprise strategies and ensuring regional priorities inform global planning
- 9Establish success metrics governance processes to measure marketing effectiveness drive accountability and improve ROI
- 10Act as strategic marketing executive connecting brand strategy to business results
- 11Develop high-performing teams foster collaboration navigate ambiguity and lead change across functions and geographies
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 210+ years people leadership experience leading managers and senior leaders
- 315+ years progressive marketing leadership experience including large-scale regional or enterprise programs
- 410+ years experience developing integrated marketing strategies across multiple channels
- 5Bachelor's or Master's degree in Marketing Business Administration or related field
- 6Proven ability to influence executive stakeholders and drive outcomes in complex matrixed organizations
- 7Demonstrated track record of managing significant budgets and optimizing investment decisions
- 8Ability to anticipate market shifts and develop forward-looking strategies for long-term success
- 9Experience traveling as required by business needs
- 10Passion for outdoor adventure and connection with nature
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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