Senior Consultant Product Marketer, Human Capital Solutions
Overview
As a Senior Consultant Product Marketer on the Human Capital team, you'll shape go-to-market strategy for emerging workforce solutions at a global scale. You'll craft positioning and messaging for offerings used by Fortune 500 clients, partnering with business and sales leaders. Your work bridges strategy and execution: defining value propositions, launching campaigns, and enabling sales teams. This role stands out because you'll be at the forefront of AI-driven marketing within a top consulting firm, backed by Deloitte's brand equity.
What You'll Do8
- 1Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels, targeting buyer personas in HR and technology.
- 2Partner with business, portfolio, and sales stakeholders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping.
- 3Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence for new products.
- 4Build sales enablement materials, including sales sheets, talking points, and audience-specific collateral, to equip account teams.
- 5Monitor campaign performance, assess ROI, and recommend adjustments aligned to brand and messaging standards using analytics tools.
- 6Lead project workstreams, coordinating cross-functional teams to deliver integrated marketing programs on schedule.
- 7Apply artificial intelligence tools to personalize content and optimize campaign targeting for better engagement.
- 8Support the launch of new Human Capital solutions by aligning messaging with product roadmaps and client needs.
Requirements10
- 14+ years in marketing strategy, marketing planning, or product marketing
- 22+ years developing positioning, messaging, and go-to-market plans for B2B software solutions
- 32+ years working on a virtual team within a matrixed organization
- 41+ years using AI tools and other technologies to support marketing activities
- 51+ years using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- 6Bachelor's degree in Marketing, Communications, Business, or Management
- 7Ability to travel 0-50% on average
- 8Preferred: 2+ years in Agile environments
- 9Preferred: Experience using Workfront
- 10Preferred: Experience marketing Human Capital products or HCM offerings
Salary Insight
$116 - $229k per year
Location
Required Skills
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