Senior Product Marketer, Consulting
Overview
As a Senior Consultant, Product Marketer on the Human Capital team, you will shape go-to-market strategy for emerging human capital solutions, driving positioning, messaging, and integrated marketing. You will work with business, portfolio, and sales stakeholders to launch offerings that impact workforce strategy. Lead campaign planning and sales enablement that moves pipeline. 4+ years of marketing experience gets you here, with a focus on B2B software. This role blends strategic storytelling with hands-on execution, backed by Deloitte's brand and scale.
What You'll Do8
- 1Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels.
- 2Partner with business, portfolio, and sales stakeholders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping.
- 3Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence.
- 4Develop sales enablement materials, including sales sheets, talking points, and audience-specific collateral for Microsoft and AI tools.
- 5Monitor campaign performance, assess return on investment, and recommend adjustments aligned to brand and messaging standards.
- 6Lead projects or workstreams, providing clear guidance to others while managing multiple priorities.
- 7Build and sustain professional relationships to foster collaboration and support integrated marketing efforts.
- 8Deliver work product that meets meticulous quality standards, on time and within scope.
Requirements8
- 14+ years in marketing strategy, planning, or product marketing.
- 22+ years developing positioning, messaging, and go-to-market plans for B2B software.
- 32+ years working on a virtual team within a matrixed organization.
- 41+ years using AI tools to support marketing activities.
- 51+ years using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
- 6Bachelor's degree in Marketing, Communications, Business, or Management.
- 7Ability to travel 0-50% on average.
- 8Preferred: Agile environments, Workfront, Human Capital products, or HCM offerings.
Salary Insight
$116 - $229k per year
Location
Required Skills
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