Product Marketer, Human Capital Solutions
Overview
You will own go-to-market strategy for emerging Human Capital solutions at Deloitte, shaping messaging and positioning across a portfolio of AI-powered offerings. You will partner with business, portfolio, and sales stakeholders to drive demand generation and pipeline influence. Your work will directly impact how these solutions are perceived and adopted in the market. This role offers the chance to build product marketing capabilities from the ground up within a top-tier consulting firm. You will work with a dynamic team focused on transforming workforce priorities into market-leading solutions.
What You'll Do7
- 1Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels, using AI tools for market analysis.
- 2Partner with business, portfolio, and sales leaders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping.
- 3Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence, leveraging Microsoft Office and Workfront.
- 4Build sales enablement materials, including sales sheets, talking points, and audience-specific collateral, ensuring alignment with brand standards.
- 5Monitor campaign performance, assess ROI, and recommend adjustments to optimize impact, using Excel for data analysis.
- 6Lead project workstreams and provide clear guidance to cross-functional team members, fostering collaboration and ownership.
- 7Manage multiple tasks and priorities in a dynamic environment, meeting deadlines with precision and attention to detail.
Requirements9
- 14+ years in marketing strategy, planning, or product marketing.
- 22+ years developing positioning, messaging, and go-to-market plans for B2B software solutions.
- 32+ years working on a virtual team within a matrixed organization.
- 41+ years using AI tools to support marketing activities.
- 51+ years using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
- 6Bachelor's degree in Marketing, Communications, Business, or Management.
- 7Ability to travel 0-50% on average.
- 8Experience with Workfront and Agile environments preferred.
- 9Experience marketing Human Capital or HCM offerings preferred.
Salary Insight
$116 - $229k per year
Location
Required Skills
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