Product Marketing Senior Consultant, Human Capital Solutions
Overview
You will own the go-to-market strategy for emerging Human Capital solutions at Deloitte, a global leader in consulting. You will craft positioning and messaging frameworks for Human Capital offerings and translate them into integrated marketing campaigns. You will partner with business, portfolio, and sales stakeholders to drive pipeline influence and market adoption. This role sits on the Human Capital team within Deloitte Consulting and offers direct exposure to executive-level decision-making.
What You'll Do8
- 1Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels.
- 2Partner with business, portfolio, and sales stakeholders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping.
- 3Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence.
- 4Develop sales enablement materials, including sales sheets, talking points, and audience-specific collateral.
- 5Monitor campaign performance, assess return on investment, and recommend adjustments aligned to brand and messaging standards.
- 6Lead workstreams and collaborate with diverse teams to meet deadlines in a dynamic environment.
- 7Build and sustain professional relationships with key stakeholders.
- 8Manage and prioritize multiple tasks in a fast-paced environment while maintaining quality.
Requirements10
- 14+ years of experience in marketing strategy, marketing planning, or product marketing.
- 22+ years of experience developing positioning, messaging, and go-to-market plans for business-to-business software solutions.
- 32+ years of experience working on a virtual team within a matrixed organization.
- 41+ years of experience using artificial intelligence tools, including AI automation, to support marketing activities.
- 51+ years of experience using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
- 6A bachelor's degree in Marketing, Communications, Business, or Management.
- 7Ability to travel 0-50%, on average, based on the work you do and the clients and industries you serve.
- 8Experience in Agile environments is preferred.
- 9Experience using Workfront is preferred.
- 10Experience marketing Human Capital products or services is preferred.
Salary Insight
$116 - $229k per year
Location
Required Skills
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