Senior Brand Planner, B2B Marketing & Campaign Strategy
Overview
You will own B2B marketing strategy for Enterprise, Payor, and Partnerships at Grow Therapy, a three-sided marketplace connecting therapists, patients, and payors. You'll build positioning, messaging, and integrated campaign roadmaps that drive growth for these audiences. Working with cross-functional teams including creative, product, and analytics, you'll turn ambiguity into clear plans. This role sits at the center of brand and business strategy, shaping how Grow Therapy scales its B2B impact.
What You'll Do10
- 1Architect the B2B marketing approach by mapping landscape, audiences, and channels to priority business outcomes.
- 2Develop B2B positioning and messaging architectures that elevate unique insights for enterprise, payor, and partnership audiences.
- 3Build integrated campaign roadmaps with clear objectives and execution plans to launch campaigns within the first 90 days.
- 4Serve as the liaison between B2B business owners and the brand team, ensuring partner support and brand alignment.
- 5Partner with creative, product, product marketing, lifecycle, research, and data teams to align strategy and execution.
- 6Write creative briefs that translate complex business needs into inspiring direction for creative teams.
- 7Facilitate campaign kickoffs, strategy sessions, and creative reviews to anchor stakeholders to B2B objectives.
- 8Ensure all creative output aligns with the broader brand strategy while addressing B2B audience needs.
- 9Implement scalable planning and communication rhythms to keep cross-functional partners aligned.
- 10Evaluate campaign performance with analytics, using data to refine messaging and improve business impact.
Requirements8
- 18+ years in brand strategy, brand planning, or integrated marketing with deep B2B experience.
- 2Strong command of B2B marketing dynamics, including long sales cycles and hard-to-reach audiences.
- 3Proven record developing positioning and messaging for B2B audiences; multi-sided marketplace or healthcare experience a plus.
- 4Expertise in writing creative briefs and translating complex business needs into clear strategic narratives.
- 5Experience working cross-functionally in fast-moving organizations, building trust without authority.
- 6Strategic yet hands-on approach: comfortable developing vision and executing details.
- 7Exceptional communication and influence skills with ability to navigate ambiguity.
- 8Proactive, solutions-oriented mindset and passion for building consistent brands.
Salary Insight
$161 - $197k per year
Location
Required Skills
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