Retail Media Ad Operations Manager, Amazon DSP & Programmatic
Overview
You own retail media strategy and campaign execution for top-tier clients at Acosta Group, managing Amazon DSP, Walmart, Target, and Instacart campaigns. You lead a team of specialists, coaching them to hit quarterly goals while driving performance through data-backed optimizations. You bridge client goals with ad tech platforms like Skai and Pacvue, turning insights into action. This role blends hands-on campaign management with team leadership in a fast-changing retail media landscape.
What You'll Do9
- 1Coach and mentor junior specialists in Retail Media Sponsored Ad and Programmatic best practices, fostering open communication and 360-degree feedback.
- 2Develop and execute retail media strategies aligned with business goals, driving sales and visibility for major accounts.
- 3Build and maintain relationships with media agencies, client teams, retailer partners, and ad tech vendors like Amazon DSP and Criteo.
- 4Lead client meetings to understand needs, presenting proposals and quarterly business reviews that justify investment decisions.
- 5Manage sponsored search, Amazon DSP, and programmatic campaigns, including keyword research, order builds, audience strategy, bidding, and pacing.
- 6Monitor campaign performance and optimize targeting, keywords, bids, and DSP strategies using data insights and A/B testing.
- 7Prepare post-campaign analyses and performance reports for stakeholders, defending strategy with clear rationale.
- 8Identify upsell opportunities and process improvements, documenting procedures to scale team efficiency.
- 9Track competitor strategies and industry trends, adapting recommendations to maintain a competitive edge across Amazon, Walmart, Target, and Instacart.
Requirements10
- 15-8 years managing retail media campaigns across Amazon, Walmart, Target, or Instacart, including Amazon DSP and programmatic buying.
- 22+ years leading a team of 3-5 direct reports, with a player-coach mentality.
- 3Expertise in ad tech platforms: Amazon DSP, Amazon Marketing Cloud, Skai, Pacvue, Helium 10, or Intentwise.
- 4Proficiency in Microsoft Excel at an advanced level, using formulas, pivot tables, and data analysis.
- 5Strong understanding of SEM principles paired with programmatic expertise.
- 6Track record of achieving client objectives for large, complex accounts.
- 7Excellent attention to detail and problem-solving skills in a fast-paced environment.
- 8Strong verbal and written communication, comfortable presenting to clients and stakeholders.
- 9Ability to manage multiple priorities and concurrent deadlines across projects.
- 10Collaborative spirit with a knack for resolving cross-functional issues.
Salary Insight
$110 - $130k per year
Location
Required Skills
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