Digital Advertising Strategist - Marketplaces
Overview
Drive top-of-list visibility for global brands by scaling advertising on leading ecommerce marketplaces. Lead Walmart advertising strategy across multiple platforms to boost revenue growth. Shape strategy and deliver measurable results.
What You'll Do10
- 1Own and execute Walmart ad strategy end-to-end across Sponsored Products Sponsored Brands Sponsored Video Onsite Display SEM Walmart DSP Brand Shops
- 2Run daily optimization deploying Target ROAS bidding automatic-to-manual keyword harvesting bid multipliers and campaign restructuring
- 3Serve as point of contact for Marketplaces partner team receiving and routing platform recommendations
- 4Maintain A-to-Z Walmart advertising onboarding playbook capturing 60/90-day new-SKU algorithm boost
- 5Pilot new and underused Walmart ad surfaces converting wins into case studies by category
- 6Produce reporting and slide content for brand-facing strategists QBRs MBRs and weekly business reviews
- 7Map Pattern's Amazon ad tech against Walmart platform capabilities identifying gaps and partnering with Ad Ops on n8n/API workflows
- 8Own the walmart-ads Slack channel as internal hub distributing added-value media and unlocking ads-only managed services
- 9Act as internal Walmart advocate during sales pitches bringing category-level case studies and proving ROI
- 10Manage budgets at scale deploying spend efficiently and minimizing unspent budget
Requirements11
- 1Bachelor's degree in Marketing Business Communications or related field
- 24+ years digital marketing experience with strong paid search and display background
- 3Hands-on experience with Marketplaces advertising platforms including Sponsored Products Sponsored Brands and campaign structure best practices
- 4Demonstrable Excel data analysis skills turning large datasets into actionable insights
- 5Track record of managing budgets at scale deploying spend efficiently
- 6Prior experience coordinating across internal teams and external platform partners with strong communication skills
- 7Quick learning ability for new platforms and self-directed attitude
- 8Deep knowledge of Marketplaces and Walmart ad surfaces such as Sponsored Video Onsite Display Walmart DSP Target ROAS bidding and Brand Shops
- 9Familiarity with Amazon advertising and cross-platform comparison tools
- 10Experience with ad tech automation API reporting workflows or tools like n8n
- 11Background in retail revenue strategy and ecommerce marketplace dynamics
Salary Insight
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