National Sales Manager, CPG Farm Club Grocery Hardware
Overview
Outward Hound seeks a National Sales Manager to own growth in Farm, Club, Grocery, and Hardware channels. You will drive 5+ years of CPG sales expertise into strategic customer plans that boost revenue and distribution. You'll partner with Category Management, Marketing, Supply Chain, and Product Development to execute initiatives. Your work directly shapes shelf presence and market share for a leading pet brand. This role stands out for its emphasis on independent rep management and analytics-driven decisions.
What You'll Do10
- 1Develop and execute strategic sales plans to achieve revenue, profitability, and distribution goals in Farm, Club, Grocery, and Hardware accounts.
- 2Secure new business while expanding existing customer relationships through targeted outreach and PowerPoint presentations.
- 3Lead annual business planning, line reviews, promotional planning, assortment recommendations, and pricing discussions.
- 4Negotiate customer programs and agreements that align with company objectives using analytics and market insights.
- 5Deliver impactful sales presentations and business reviews to merchants and key decision makers.
- 6Build and maintain trusted partnerships with buyers, serving as primary contact for assigned accounts.
- 7Partner with Category Management, Marketing, Supply Chain, Demand Planning, Finance, and Ecommerce teams to orchestrate product launches.
- 8Manage independent sales representatives by setting performance expectations and fostering accountability.
- 9Represent Outward Hound at trade shows, industry events, and customer meetings to increase brand visibility.
- 10Analyze sales data, market trends, and competitive activity to identify opportunities and risks, updating forecasts in Excel.
Requirements7
- 15+ years of National Account Sales experience in the CPG industry.
- 2Experience selling to Farm, Club, Grocery, Hardware, or Mass retailers preferred.
- 3Track record of growing sales, increasing distribution, and hitting revenue targets.
- 4Proven ability to develop new business and strengthen existing customer relationships.
- 5Strong presentation, communication, negotiation, and relationship-building skills.
- 6Proficiency in Microsoft Excel and PowerPoint.
- 7Willingness to travel up to 20% as needed.
Salary Insight
$115 - $175k per year
Location
Required Skills
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