Media Buyer, Meta Ads & Growth at Zulay Kitchen
Overview
Meta advertising campaigns to scale revenue for a fast-growing e-commerce brand. Own and optimize campaigns across Facebook and Instagram, turning data into growth while collaborating with a creative team. Grow ROAS, test new strategies, and stay ahead of platform updates. Onsite in Clearwater, FL with a deadline-driven, fast-paced environment.
What You'll Do9
- 1Build and launch paid campaigns across Meta (Facebook & Instagram) to scale ROAS and revenue
- 2Optimize budgets and bid strategies to maximize performance and profitability
- 3Research audiences and craft high-performing targeting and retargeting plans
- 4Collaborate with the creative team to produce scroll-stopping ads and messaging
- 5Monitor daily performance and adjust budgets, placements, and audiences based on data
- 6Analyze metrics like ROAS, CPA, CPC, CTR, and conversion rate to drive improvements
- 7Continuously A/B test creatives, audiences, and landing pages
- 8Prepare performance reports with actionable insights for leadership
- 9Stay updated on Meta platform changes and best practices
Requirements9
- 1Experience running paid media campaigns on Meta (Facebook & Instagram)
- 2Strong focus on ROAS and profitability with proven optimization skills
- 3Data-driven mindset with ability to interpret metrics and implement changes
- 4Proficiency in Ads Manager and reporting tools
- 5Ability to collaborate with creative teams and translate data into messaging
- 6Comfort working onsite in Clearwater, FL in a fast-paced environment
- 7Ability to scale profitable campaigns and identify new growth opportunities
- 8Strong communication skills for leadership updates
- 9Experience with e-commerce advertising and performance marketing
Salary Insight
Salary not disclosed in listing
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