Digital Media Buyer - Tour Awareness & Campaign Optimization
Overview
The Digital Media Buyer will own media strategies to increase tour awareness and boost event sales. This role reports to the Director of Media and collaborates with cross-functional teams to manage digital campaigns. Success is measured by optimized spending and increased ticket sales.
What You'll Do11
- 1Develop and execute campaign management and media strategies using platforms like Meta Business Suite and YouTube
- 2Collaborate with Director of Media and team members to plan and manage ad spend
- 3Manage marketing budgets and prepare advertising settlements for shows
- 4Maintain organized ledger of purchases and track key performance metrics
- 5Compile AdPacks with proposals for artist management
- 6Track and report on ROI while providing strategic recommendations
- 7Partner with digital media team to develop creative solutions
- 8Identify marketing opportunities to drive ticket sales
- 9Monitor trends to generate promotional concepts
- 10Pitch promotions to media outlets and negotiate contracts
- 11Provide actionable insights on campaign performance
Requirements5
- 1Bachelor's degree in Digital Advertising Marketing Sales or related field
- 22+ years of digital media buying experience
- 3Bilingual Spanish verbal and written
- 4Strong knowledge of Meta Business Suite YouTube TikTok Snapchat Spotify and Programmatic platforms
- 5Ability to manage multiple projects under tight deadlines
Salary Insight
$60 - $70k per year
Location
Required Skills
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