Marketing Technology Integration Lead (Martech) at Ipsen Pharma
Overview
Lead the design and optimization of a marketing technology ecosystem for personalized omnichannel experiences in beauty and medical aesthetics. This strategic role integrates platforms and teams to ensure seamless content delivery and campaign activation. The ideal candidate will drive data governance and compliance while coordinating cross-functional execution.
What You'll Do11
- 1Own MarTech platform implementation
- 2Lead integration across CMS marketing automation CRM and analytics
- 3Translate marketing requirements into scalable technical solutions
- 4Ensure omni-channel content delivery consistency
- 5Oversee content workflows and personalization strategies
- 6Drive data measurement and governance frameworks
- 7Establish governance for content privacy and regulatory compliance
- 8Coordinate cross-functional execution across marketing IT and vendors
- 9Manage implementation timelines and launch readiness
- 10Act as integrator between marketing IT and compliance teams
- 11Deliver end-to-end MarTech transformations
Requirements11
- 1Bachelor’s degree in Engineering Computer Science Business Information Systems or related field
- 2Overall 10 years of experience in related field
- 36+ years of MarTech implementation integration or digital transformation experience
- 4Hands-on experience with CMS platforms such as Adobe Salesforce Sitecore
- 5Familiarity with enterprise data analytics systems and consent management tools
- 6Proven track record of delivering full-scale MarTech implementations
- 7Experience in life science industry and B2C markets
- 8Master’s degree preferred along with relevant certifications
- 9Strong systems thinking across content data and customer journeys
- 10Ability to communicate effectively with technical marketing and business stakeholders
- 11Commitment to inclusive workplace culture
Salary Insight
$145 - $210k per year
Location
Required Skills
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