Marketing Specialist National Tank & Equipment
Overview
The Marketing Specialist will own practical revenue-focused marketing efforts that increase brand visibility and support sales growth. This role partners with Sales Operations and leadership to design campaigns and tools that generate qualified leads and deliver measurable results.
What You'll Do17
- 1Develop and execute marketing campaigns that build awareness and generate qualified leads
- 2Partner with Sales leadership to align plans with commercial priorities and target accounts
- 3Track campaign performance lead quality conversion activity and ROI
- 4Identify customer segments market opportunities and competitive trends
- 5Create product positioning messaging and value propositions for equipment services and applications
- 6Conduct market customer and competitor research to uncover trends and gaps
- 7Translate technical product information into practical customer-focused messaging
- 8Support sales teams with presentations account research and campaign materials using Salesforce
- 9Develop marketing collateral case studies presentations and proposals
- 10Participate in customer visits trade shows and industry events
- 11Plan and manage digital marketing efforts including email campaigns website content social media SEO and promotions
- 12Prepare reports on marketing KPIs campaign outcomes and business impact
- 13Collaborate cross-functionally with Sales Operations Finance and leadership
- 14Manage marketing projects from concept through execution balancing multiple deadlines
- 15Support pricing product portfolio market expansion and commercial growth initiatives
- 16Maintain brand consistency across customer-facing materials internal communications and sales tools
- 17Prepare reports on marketing activities and prepare for executive presentations
Requirements15
- 1Bachelor’s degree in marketing Business Communications or related field
- 2Minimum 5 years progressive B2B marketing experience
- 3Proven record of building campaigns that drive lead generation customer acquisition and revenue growth
- 4Strong writing presentation analytical and project management skills
- 5Ability to translate market data customer insights and business needs into clear actions
- 6Comfortable managing multiple projects in a fast-paced field-focused environment
- 7Proficient in Microsoft Office Excel and PowerPoint
- 8Industrial equipment rental construction manufacturing energy services environmental services or similar B2B industries preferred
- 9Master’s degree or equivalent experience
- 10Experience supporting multi-location sales teams or field-based commercial organizations
- 11Strong working knowledge of Salesforce CRM including lead management campaign tracking reporting and pipeline analytics
- 12Experience with RentalMan ERP software is a plus
- 13Familiarity with digital marketing tools SEO social media management email campaigns and marketing automation platforms
- 14Knowledge of SAP Power BI or other reporting business intelligence tools
- 15Support for product launches market expansion and go-to-market strategies
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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