Marketing Manager at Douglas Elliman - LA Real Estate
Overview
As Marketing Manager, you will lead the agent marketing experience across California offices, owning strategy from concept to execution for social, print, and events. You'll drive adoption of Douglas Elliman's marketing ecosystem, ensuring agents leverage best-in-class tools like Canva and Adobe Creative Suite. Oversee two marketing coordinators, collaborate with the Art Director on brand consistency, and partner with corporate marketing on high-impact projects. This role stands out for hands-on ownership of statewide initiatives and direct impact on agent retention and brand reputation.
What You'll Do10
- 1Develop and oversee agent marketing activities, including annual plans, positioning, and advertising strategy for the California market.
- 2Execute initiatives from concept to completion, delivering polished campaigns across social, print, and digital using Adobe Creative Suite and Canva.
- 3Coordinate weekly advertising placements across local and national publications.
- 4Partner with the AVP, Marketing to refine policies that improve the agent marketing experience.
- 5Collaborate with the Art Director to ensure brand consistency across all touchpoints.
- 6Work cross-functionally with corporate and state teams to prioritize agent needs.
- 7Maintain clear timelines for every initiative, tracking quality, budget, and strategic alignment.
- 8Curate elevated social content for Facebook, X, and Instagram, applying a strong editorial eye.
- 9Plan and execute events, open houses, and activations to boost property visibility.
- 10Manage vendors, budgets, and market research to inform positioning and go-to-market strategy.
Requirements8
- 15+ years in marketing, ideally in real estate or luxury brands.
- 2Proven track record in social media strategy across Facebook, X, and Instagram.
- 3Proficiency with Adobe Creative Suite and Canva for creating polished materials.
- 4Experience managing teams or coordinators, with direct oversight of deliverables.
- 5Strong project management skills, juggling multiple timelines and vendors.
- 6Deep understanding of brand consistency and luxury market positioning.
- 7Excellent written and verbal communication, with an editorial mindset.
- 8Ability to work onsite in Los Angeles and travel across California offices.
Salary Insight
$100k per year
Location
Required Skills
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