Marketing Director - Patel Conservatory at Straz Center
Overview
The Marketing Director at the Patel Conservatory will own year-round marketing strategies that drive enrollment and strengthen community ties. This strategic leader builds lifelong learning pathways while promoting the impact of arts education. Located in downtown Tampa the role offers a full benefits package and collaborates with a team-based environment.
What You'll Do11
- 1Develop and execute integrated marketing strategies that support enrollment retention and revenue growth
- 2Create year-round marketing plans for classes camps productions and scholarships
- 3Strengthen the Patel Conservatory brand as a leading destination for performing arts education
- 4Lead recruitment and marketing efforts for all Conservatory programs and community engagement
- 5Design marketing materials that align with Straz Center brand standards
- 6Collaborate with internal teams and vendors to produce cross-department campaigns
- 7Analyze data and campaign performance to guide strategic decisions
- 8Manage external creative and marketing vendor relationships
- 9Supervise staff and coordinate enrollment initiatives within a fast-paced educational setting
- 10Maintain a comprehensive annual communications calendar reflecting program cycles
- 11Serve as primary marketing liaison for media relations and institutional partnerships
Requirements8
- 1Bachelor's degree in marketing communication business arts administration or related field
- 2Minimum seven years of progressive marketing leadership experience
- 3Proven success in higher education independent schools conservatories non-profit arts organizations museums or cultural institutions
- 4Experience marketing performing arts education programs with preference given to enrollment management and donor communications
- 5Proficiency in CRM systems digital marketing audience segmentation campaign analytics and budget management
- 6Ability to pass a Level 2 background screening through FLClearinghouse
- 7Strong skills in storytelling communications and data-driven strategy development
- 8Passion for expanding access to high-quality performing arts experiences
Salary Insight
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