Oakland ZooVerified Source

Marketing Manager, Marketing

72K–83K
Partially · San Francisco, California
Posted August 12, 2026
payroll

Overview

Lead digital marketing strategy and integrated campaigns to increase zoo attendance and membership. Oversee website management, email marketing, and paid advertising across multiple platforms. Drive revenue generation through data-driven decisions and cross-department collaboration.

What You'll Do10

  • 1Develop and implement website strategy aligned with marketing goals
  • 2Manage website content and CMS updates
  • 3Partner with designers for brand-consistent visuals
  • 4Implement conversion rate optimization techniques
  • 5Monitor website performance and troubleshoot technical issues
  • 6Create storytelling and brand advertising campaigns
  • 7Execute email marketing strategy using Pawprints E-blast
  • 8Manage paid digital advertising across Google Ads and Meta
  • 9Track and analyze campaign performance using analytics tools
  • 10Prepare performance reports for senior leadership

Requirements6

  • 1Minimum 7 years relevant experience with 3 years website strategy management
  • 2Bachelor's degree equivalent to 5+ years experience
  • 3At least 2 years email marketing experience
  • 4Proficiency in paid digital advertising platforms
  • 5Experience with marketing analytics tools
  • 6Bonus: nonprofit or cultural attraction background

Salary Insight

$72 - $83k per year

Location

Typepartially
LocationSan Francisco, California

Required Skills

website strategy and managementemail marketing platformspaid digital advertisingconversion rate optimizationanalytics and reporting
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