Manager, Customer Analytics & Strategy, CRM & Loyalty Analytics
Overview
Own data-driven initiatives to boost customer engagement and marketing performance at scale. Lead segmentation, CRM analytics, loyalty optimization, and promotional effectiveness across omnichannel campaigns. Collaborate with IT, Marketing, and leadership to ensure data quality and actionable insights. This role blends analytics depth with strategic storytelling to drive incremental revenue.
What You'll Do10
- 1Build and maintain attribution models and forecasting tools for digital channels
- 2Extract and analyze large customer datasets using SQL to improve targeting and personalization
- 3Develop segmentation models using first- and third-party data to inform lifecycle marketing
- 4Implement testing frameworks to validate hypotheses and guide promotional planning
- 5Partner with media team to ensure proper tagging and clean campaign metadata
- 6Translate complex analytics into clear insights for non-technical stakeholders
- 7Lead cross-functional collaboration to ensure ETL efficiency and data quality
- 8Develop dashboards and weekly reports for performance tracking using visualization tools
- 9Define and evaluate audiences for email, SMS, and paid media deployments
- 10Leverage redemption analytics to optimize incentive strategies
Requirements5
- 1Bachelor’s degree in Economics, Statistics, Mathematics, or related field
- 26–10 years of experience in customer analytics, data science, or marketing analytics
- 3Experience with digital media measurement, attribution, or cross-channel reporting
- 4Proficiency in SQL, R, Tableau, Adobe Analytics, and Snowflake
- 5Familiarity with Python and data modeling is a plus
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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