Journey Builder IV, Customer Journey Orchestration
Overview
Salesforce Marketing Cloud journey design and optimization at scale for acquisition and engagement campaigns. You will own end-to-end customer journeys across multiple channels in a hybrid onsite environment in Culver City. Collaborate with CRM, data, and creative teams to launch initiatives that drive lifecycle metrics. This role emphasizes logical reasoning, SQL familiarity, and a rigorous testing mindset.
What You'll Do5
- 1Build end-to-end customer journeys across channels to improve acquisition and engagement metrics
- 2Design and deploy lifecycle campaigns within CRM/ESP platforms such as Salesforce Marketing Cloud, Braze, or Oracle Responsys
- 3Analyze performance data to optimize flows and reduce dropout across the lifecycle
- 4Partner with data and analytics teams to enable audience targeting and measurement
- 5Iterate on journey experiments and document outcomes for knowledge sharing
Requirements6
- 17-10 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
- 2Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
- 3High aptitude for logical reasoning and critical thinking
- 4Experience in SQL preferred
- 5Onsite hybrid role in Culver City, CA
- 6Contract - 12 months
Salary Insight
$146 - $156k per year
Location
Required Skills
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