Journey Activation and Optimization Analyst
Overview
CVS Health is seeking a professional to lead journey activation and optimization efforts driving connected health experiences. This role transforms strategic vision into scalable customer interactions through data-driven execution and cross-team collaboration.
What You'll Do11
- 1Own end-to-end execution of customer journeys from brief through launch and post-mortem analysis
- 2Translate strategic priorities into actionable engagement plans with targeting segmentation and workflow design
- 3Partner with Strategy Data Science Architecture Engineering Analytics Legal Compliance Content Communication Delivery teams to ensure technical readiness
- 4Conduct user acceptance testing for audience logic data inputs content readiness and delivery quality
- 5Identify manage and escalate risks throughout delivery lifecycle focusing on data platform integration and operational dependencies
- 6Monitor channel health and delivery reliability including incident response change management operations
- 7Analyze complex data to support decisions and identify performance improvement opportunities
- 8Optimize tools workflows and processes to enhance efficiency and journey performance
- 9Apply AI capabilities and automation to reduce redundancy and improve execution
- 10Create and maintain dashboards tracking customer disposition operational metrics and journey outcomes
- 11Collaborate with stakeholders to build reporting frameworks connecting performance outcomes to business results
Requirements12
- 13+ years strategic technical experience supporting end-to-end customer engagement CRM or journey programs
- 23+ years analytical technical proficiency with SQL data querying reporting and marketing technology platforms
- 33+ years translating business strategy into execution requirements across technical and non-technical audiences
- 43+ years journey execution experience including targeting segmentation QA launch monitoring and operational readiness
- 53+ years analyzing data turning insights into improvements through dashboards UAT and process recommendations
- 6Proven ability to manage multiple priorities navigate complexity and resolve execution challenges in fast-paced settings
- 7Strong communication skills translating strategy into clear requirements
- 8Experience partnering with cross-functional teams including Strategy Data Science Architecture Engineering Analytics Legal Compliance Content Communication Delivery
- 9Familiarity with AI-enabled tools platform configuration workflow automation and journey optimization
- 10Knowledge of deliverability monitoring channel health incident response and operational governance
- 11Background in building reporting frameworks linking operational performance customer outcomes and business results
- 12Education Bachelor’s degree or equivalent with 4 years experience required
Salary Insight
$47 - $112k per year
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
TECHNEPTUNE CONSULTING INC
VerifiedBusiness Analyst AI CRM Solutions Life Sciences
Lead AI and CRM strategy for life sciences firms to drive commercial operations and customer engagement. Own end to end solutions that improve processes and deliver scalable outcomes.
6062-Janssen Pharmaceuticals, Inc. Legal Entity
VerifiedAssociate Director, Field Medical CRM Optimization
You will own the CRM and Omnichannel roadmap for US field medical teams, driving adoption of Veeva Link, MSL OnDemand, and next-gen CRM capabilities. Reporting to the Director of CRM and Omnichannel Optimization, you will partner with Field Medical leadership, Operations, AI Platforms, and IT to prioritize and implement solutions. This role sits at the intersection of technology and business processes, requiring strong project management and cross-functional communication. You will shape requirements, oversee testing, and ensure system quality while managing multiple shifting priorities. The impact spans account planning, segmentation, and AI-driven automation for Field Medical teams.
AbbVie
VerifiedDirector Optimization Strategic Initiatives AbbVie
Lead enterprise-wide optimization and strategic transformation initiatives that enhance customer engagement analytics and operating model evolution. Partner with Marketing Analytics Performance Excellence Brand Excellence Medical Commercial Operations Technology teams to drive AI-enabled data-driven business capabilities. Drive LOOP readiness and adoption through integrated people process data and governance capabilities for personalized customer engagement.
6062-Janssen Pharmaceuticals, Inc. Legal Entity
VerifiedManager AI Next Frontiers at Johnson & Johnson
You will own the AI Next Frontiers roadmap for Marketing and Field Engagement, scaling Generative AI and Agentic AI across the US Pharmaceutical commercial organization. You lead a cross-functional team of data scientists, engineers, and designers to ship production-ready AI solutions integrated into Engagement.AI (WithMe CRM and Connext). This role is a key leadership position shaping the future of HCP engagement and commercial innovation within Johnson & Johnson's Innovative Medicine division. You will drive measurable business growth, efficiency, and innovation by translating complex stakeholder needs into scalable AI products.
Snowflake
VerifiedSenior Analyst Customer Experience Analytics
Snowflake seeks AI-native thinkers to lead the agentic enterprise and redefine work. This hybrid role in Menlo Park expands the Customer Experience Analytics team to shape how post-sale experiences are measured and improved. You will combine quantitative analysis with AI tools to drive decisions across product strategy operations and customer outcomes.
Open Network Exchange Inc
VerifiedContact Center AI & Insights Manager
Lead AI strategy and technology roadmap for contact center innovation while partnering with VP Customer Operations Technology & Analytics. Manage day-to-day administration and continuous optimization of AI-powered solutions including agent assistance automated coaching conversation intelligence quality monitoring workflow automation and customer communications. Drive AI platform configuration and evaluation of emerging technologies to maximize business value.