Integrated Campaign Lead, B2B SaaS
Overview
You will own Harvey's global integrated campaign strategy, defining priority audiences, positioning, and coordinated programs that drive awareness, engagement, and revenue. You will build the campaign function from the ground up, setting the operating model, measurement system, and team. Reporting to marketing leadership, you will partner with product, sales, and GTM leaders to translate company priorities into market-facing programs. This role blends strategy and execution, requiring hands-on writing, data analysis, and creative direction. You will also build an AI-native campaign engine, applying generative AI across research, creative, and personalization. This is a rare opportunity to shape marketing at a hyper-growth AI company with world-class investors.
What You'll Do8
- 1Set Harvey's global integrated campaign strategy, defining audiences, segments, narratives, and architecture that build relevance and drive pipeline.
- 2Develop differentiated positioning and messaging rooted in primary research, customer insight, and competitive intelligence, creating claims on evidence.
- 3Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives.
- 4Orchestrate the full marketing system, bringing together digital, social, communications, analyst relations, alliances, events, and field marketing into cohesive global campaigns.
- 5Build the measurement system, defining KPIs, dashboards, and attribution signals that connect campaign investment to outcomes.
- 6Build the team and operating model, hiring and developing exceptional marketers into strategic owners of audiences and programs.
- 7Raise the creative and strategic bar, establishing what great campaign thinking looks like at Harvey.
- 8Build an AI-native campaign engine, applying AI across audience research, creative development, experimentation, personalization, and performance analysis.
Requirements9
- 18+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS.
- 2Proven record of building and scaling teams, programs, or operating models, introducing structure without unnecessary process.
- 3Experience building and leading exceptional marketing teams, hiring, developing, and retaining high performers.
- 4Strong commercial instincts, with experience owning multi-million-dollar investments and connecting marketing decisions to pipeline and revenue.
- 5Exceptional positioning and messaging judgment, with the ability to get from research to a differentiated point of view and write it yourself when needed.
- 6Exceptional cross-functional influence, orchestrating digital, social, communications, AR, partnerships, events, and field marketing as one system.
- 7Hands-on fluency with AI, using it in your campaign workflow and having informed opinions on where it adds value.
- 8Player-coach operating style, comfortable setting strategy with senior leaders and also going deep into details.
- 9Comfort with ambition and ambiguity, creating clarity without a playbook and building systems that scale.
Salary Insight
$164 - $246k per year
Location
Required Skills
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