TerraBella Senior Living
TerraBella Senior LivingVerified Source

Director of Sales TerraBella Senior Living

Onsite · Charlotte, North Carolina
Posted August 12, 2026
payroll

Overview

TerraBella Senior Living seeks a Director of Sales to lead sales operations across Charlotte location. The role focuses on connecting with prospective residents through multi-channel strategies to drive conversions and meet occupancy targets while optimizing revenue.

What You'll Do11

  • 1Interact with leads from advertising public relations referrals and personal contacts to convert them into residents using professional selling techniques
  • 2Execute the Sales Playbook covering discovery objection handling and closing to achieve budgeted occupancy and net revenue
  • 3Manage sales tracking reports and provide daily updates to the Executive Director
  • 4Conduct weekly strategy sessions with the Executive Director and collaborate with marketing teams on lead generation tactics
  • 5Perform on-site walkthroughs to prepare tour paths and model rooms
  • 6Plan and execute local sales events to generate and convert leads
  • 7Track sales activities leads and move-ins using a CRM system
  • 8Analyze competitive market research and present strategic alternatives to leadership
  • 9Identify revenue optimization opportunities through pricing incentives and inventory management
  • 10Develop and facilitate the Move-In Packet with residents and families
  • 11Coordinate resident assessments and ensure state-mandated paperwork completion before move-in dates

Requirements5

  • 1Bachelor’s degree in marketing business public relations or related field with two years marketing sales experience in senior living preferred
  • 2Proficiency in Microsoft Office Word Excel Outlook PowerPoint and CRM systems
  • 3Strong analytical skills to interpret sales metrics and recommend operational improvements
  • 4Experience conducting on-site tours and managing resident assessment processes
  • 5Ability to lead sales initiatives and develop marketing strategies as part of a collaborative team

Salary Insight

Salary not disclosed in listing

Location

Typeonsite
LocationCharlotte, North Carolina

Required Skills

Microsoft OfficeSales CRMLead GenerationMarket Research
Share:

Similar open positions

Explore active roles that match your skills and interests.

Cima Senior Living

15h agoHouston, Texaspayroll

Director of Sales - Assisted Living

Lead community sales and marketing initiatives to secure full occupancy and build a waitlist. Drive growth through strategic marketing and branding while mentoring a sales team. Foster compassionate relationships with seniors and families. Align all activities with CIMA Senior Living’s cultural pillars.

77K–80K
Sales ManagementCustomer Relationship Management (CRM)Microsoft Office+5 more

HeartLands Senior Living Village at Ellicott City

11h agoWashington, District of Columbiapayroll

Director of Sales, Senior Living

Own all community sales efforts at HeartLands Senior Living Village, driving occupancy and revenue across a 150+ unit campus in Ellicott City. You lead the full sales cycle from discovery to closing, using the company's Sales Playbook to convert leads. You build referral networks through external outreach and partner with the Executive Director and Regional Sales Leadership to align on goals. This role offers a base salary of $75,000-$82,500 plus commission, with 10%-20% travel and a flexible leadership schedule.

75K–106K
microsoft officecrmsales+2 more

EB Care at Englewood LLC

13h agoNew York, New Yorkpayroll

Community Relations Coordinator, Senior Living Sales

You will own the sales pipeline for a 200+ unit senior living community, driving occupancy from inquiry to move-in. You partner with the Director of Community Relations and Executive Director to hit occupancy goals and build a waitlist. You manage the CRM lead tracking system, coordinate events, and tour prospective residents. Your work directly impacts the community's reputation and financial health. This role demands a blend of hospitality, sales acumen, and operational precision.

79K–79K
Microsoft OfficeCRMCommunication+2 more
Sunrise Senior Living

Sunrise Senior Living

4d agoBoston, Massachusettspayroll

Associate Director of Sales at Sunrise Senior Living Boston

Lead sales and marketing initiatives to drive occupancy and revenue while ensuring a seamless move-in experience for residents. This role supports the team in achieving business goals and enhancing family satisfaction.

44K–54K
CRM systemsMicrosoft OfficePhone communication+2 more

Morningside Elite Management

13h agoBaltimore, Marylandpayroll

Regional Director of Sales and Marketing, Senior Living

Own census growth and sales performance across 11 senior living communities in Maryland, Virginia, and Pennsylvania, reporting directly to corporate leadership. You'll lead a team of Directors of Sales & Marketing, coach them in the field, and execute marketing strategies that drive occupancy. Collaborate with the Marketing & Branding Partner and executive directors to align operations with sales goals. This role offers a base of $130k-$135k with a 25% bonus, plus mileage reimbursement. You'll spend 60-75% of your time on-site, building referral partnerships and driving measurable results.

130K–135K
Sales ProcessCoachingCommunication+7 more

Ivy Living

16h agoSan Francisco, Californiapayroll

Sales and Marketing Director - Senior Living

Sales and Marketing Director at Ivy Living in San Francisco CA seeks candidates with 3-5 seasons experience. This role drives lead generation and occupancy targets while collaborating with leadership to build strategic marketing initiatives.

85K–92K
MarketingSalesVerbal Communication+7 more