Director DTP Marketing Long Acting Treatment
Overview
Gilead seeks a Director leading Direct-to-Patient marketing for a groundbreaking HIV therapy. You will drive creative campaigns and lead patient-focused initiatives. This role shapes the launch strategy and impacts patient outcomes.
What You'll Do11
- 1Drive development of bold creative campaigns that empower patients and inspire communities
- 2Amplify the patient voice through culturally competent messaging
- 3Lead multi-channel marketing efforts across print digital social out-of-home and television
- 4Utilize market research insights to refine promotional strategies
- 5Collaborate with community partners and cross-functional teams to expand patient outreach
- 6Identify innovative pilot ideas to engage people living with HIV
- 7Define and track marketing KPIs using data driven optimization
- 8Contribute to HIV portfolio strategy with go-to-market insights
- 9Manage agency relationships and budgets for high quality output
- 10Work with Regulatory Legal and Medical Affairs on promotional material approvals
- 11Ensure full compliance with pharmaceutical laws and regulations
Requirements13
- 112+ years with BS/BA or 10+ years with MS/MA or MBA preferred
- 2Proven track record developing integrated multi-channel marketing campaigns
- 3Expertise in communication planning and patient activation
- 4Ability to conceive and implement complex marketing initiatives
- 5Strong verbal written and interpersonal communication skills
- 6Understanding of pharmaceutical regulatory requirements
- 7Experience managing external agencies advertising public relations and medical education vendors
- 8Demonstrated ability to manage budgets and track expenses
- 9MBA with 10+ years of pharma biotech marketing experience
- 10Product launch experience with proven project management skills
- 11Thrives in fast-paced dynamic environment
- 12Travel 15-20% of time
- 13People Leader accountable for inclusion talent development and team empowerment
Salary Insight
$226 - $293k per year
Location
Required Skills
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