Group Product Director Neuroscience Schizophrenia
Overview
The Group Product Director (GPD) leads U.S. HCP marketing strategy and professional education for long-acting injectables and CAPLYTA brand. This hybrid role reports to the Director of Marketing Neuroscience Schizophrenia. The leader drives inclusive culture and cross-functional collaboration.
What You'll Do11
- 1Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities
- 2Shape and execute U.S. HCP marketing strategies, professional education priorities, and omnichannel initiatives to enhance customer engagement and maximize brand performance
- 3Lead and advance KOL engagement strategy to inform customer insights and support professional education priorities
- 4Continuously advance core marketing fundamentals including insight generation segmentation co-positioning message and creative development and impact measurement
- 5Partner closely with CAPLYTA brand team to develop and execute a cohesive schizophrenia portfolio strategy with clear alignment across priorities messaging and field execution
- 6Manage agency-of-record relationships and other agency/vendor partners to deliver high-quality HCP tactics on schedule and within budget
- 7Partner with Sales leadership to ensure seamless execution field readiness pull-through and feedback loops that improve customer engagement and business impact
- 8Optimize resource allocation and investment decisions to maximize performance and return on investment
- 9Build strong partnerships with cross-functional stakeholders including Sales Medical Affairs Market Access Finance Legal Regulatory Health Care Compliance and Global Commercial teams
- 10Support Director of Marketing with business review meetings preparing strategic updates synthesizing performance insights and ensuring clear follow-up on key leadership decisions
- 11Champion responsible and compliant adoption of AI-enabled tools to accelerate insights improve efficiency enhance content development workflows and support strategic decision-making
Requirements14
- 1Education BA/BS required; MBA preferred
- 2Minimum 8 years of relevant commercial experience in pharmaceutical or healthcare marketing or sales
- 3Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations
- 4Demonstrated track record of business results strong marketing competencies and learning agility with willingness to test learn and scale new approaches
- 5Strong verbal written and presentation skills for executive audiences
- 6Experience leading or partnering with sales teams to drive field execution and customer engagement
- 7Ownership mindset combining strategic thinking with resourcefulness agility and a bias for action
- 8Preferred 3+ years of people management experience
- 9In-line marketing experience professional or consumer
- 10Sales and/or sales leadership experience
- 11Psychiatry Neuroscience or CNS therapeutic area experience
- 12Ability to motivate lead and influence across levels and functions
- 13Commitment to learning emerging technologies such as AI through exploration iteration and responsible application
- 14Experience building team AI literacy and confidence reinforcing trusted responsible AI use
Salary Insight
$150 - $259k per year
Location
Required Skills
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