Direct-to-Consumer Marketing Manager, HIV Prevention
Overview
Lead direct-to-consumer marketing for HIV prevention, driving brand and unbranded campaigns at ViiV Healthcare, the only pharma 100% focused on HIV. You own the strategy and execution of social, influencer, audio, and print tactics, plus experiential activations, with a 4+ years pharmaceutical marketing background. Collaborate with cross-functional teams and manage external agencies to deliver patient-centered campaigns. This role stands out for its mission-driven focus on ending HIV and its hybrid onsite schedule in Raleigh/Durham, NC.
What You'll Do9
- 1Lead branded and unbranded direct-to-consumer campaigns across social, influencer, audio, and print channels.
- 2Drive experiential activations for the unbranded campaign, reaching People Who Can Benefit from PrEP.
- 3Analyze the US marketplace and competitive landscape to shape strategic marketing plans and materials.
- 4Evolve digital content and patient journeys using Omnichannel Marketing and Digital Fluency.
- 5Manage agency partners, including creative development, budgets, timelines, and on-time delivery.
- 6Navigate the Copy Approval and Promotional Review Team process for all campaign assets.
- 7Build cross-functional alliances with brand, medical, sales, and insights teams.
- 8Define KPIs, track performance, and optimize programs using Marketing Measurement.
- 9Lead internal reviews and project teams to achieve business results.
Requirements10
- 1Bachelor’s degree required; MBA or related graduate degree preferred.
- 24+ years US-based pharmaceutical marketing or commercial experience.
- 3Proven experience managing external agencies and creative development.
- 4Demonstrated skill in creating product messaging and tactical execution.
- 5Experience with Copy Approval and Promotional Review Team processes.
- 6Knowledge of PrEP or HIV market is a plus.
- 7Ability to work in a matrix team environment with minimal direction.
- 8Media planning knowledge across multiple channels (social, digital, print).
- 9Strong project management and analytical skills.
- 10Excellent written and verbal communication, with influencing and prioritization skills.
Salary Insight
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