Associate Director Integrated Marketing Non-Personal Promotion Sanofi
Overview
Lead integrated marketing initiatives for TZIELD across HCP and consumer audiences. Translate brand strategies into impactful programs while driving measurable outcomes. Partner with cross-functional teams to ensure aligned execution and maximize patient impact.
What You'll Do11
- 1Develop and optimize non-personal promotional initiatives for HCP and consumer segments
- 2Drive omnichannel campaigns using digital engagement and educational resources
- 3Manage project timelines and coordinate cross-functional efforts
- 4Analyze field insights and performance analytics for continuous improvement
- 5Collaborate with Medical Regulatory Legal teams on compliance reviews
- 6Maintain agency partnerships and oversee marketing investments
- 7Ensure regulatory adherence throughout campaign development and execution
- 8Support launch and indication expansion initiatives as needed
- 9Partner with training and commercial teams for initiative alignment
- 10Deliver strong communication across all stakeholder groups
- 11Travel approximately 25 percent of the time
Requirements9
- 1Bachelor's degree required with advanced degree preferred
- 24+ years pharmaceutical or biopharma marketing experience
- 3Proven success with integrated marketing campaigns
- 4Strong project management abilities in complex environments
- 5Cross-functional collaboration and external agency partnership skills
- 6Understanding of omnichannel and customer analytics
- 7Experience with MLR review processes
- 8Excellent communication and influence capabilities
- 9Ability to travel 25 percent annually
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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