Bilingual Marketing Specialist, Travel & Social Media
Overview
Own the US marketing strategy for Lion Travel, a 40+ year leader in the travel industry serving 1 million+ travelers annually. You will craft campaigns that connect the Chinese-speaking community with inspiring travel experiences across Facebook, TikTok, and Xiaohongshu. Work with a global team of 36 offices to build brand presence and drive engagement. This role stands out for its blend of creative content, digital analytics, and cross-cultural communication, with entry-level candidates welcome to apply.
What You'll Do6
- 1Develop and execute 3-5 marketing campaigns per quarter, integrating SEO and media buying to boost site traffic.
- 2Manage website content updates and track performance using Google Analytics to produce monthly marketing reports.
- 3Build brand presence by creating and scheduling posts for Facebook, TikTok, and Xiaohongshu, growing engagement by 20% in the first 90 days.
- 4Plan and implement media buying strategies across platforms to maximize ROI, with regular optimization based on data.
- 5Collaborate with cross-functional teams to align campaigns with product offerings and cultural trends.
- 6Support supervisor-assigned projects, including market research and competitive analysis, to refine marketing tactics.
Requirements7
- 1Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields.
- 2Professional proficiency in Chinese and English (written and spoken).
- 3Entry-level candidates welcome; 1-2 years of social media or digital marketing experience preferred.
- 4Familiarity with social media management tools (e.g., Hootsuite, Buffer) and current digital marketing trends.
- 5Legal authorization to work in the US and Canada.
- 6Strong analytical skills with the ability to interpret data and adjust strategies.
- 7Proactive mindset and excellent communication and team collaboration skills.
Salary Insight
$42k per year
Location
Required Skills
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