Associate Director, Audience Data Partnerships at Dentsu
Overview
You will own and grow the data partner ecosystem that powers audience targeting, activation, and measurement for Dentsu. You will manage strategic relationships with data providers and identity partners, evaluate new opportunities, and drive adoption of Audience Data solutions across the organization. Reporting into the Amplifi team, you will work with product, engineering, and commercial teams to ensure partner data integrates seamlessly and delivers measurable value. This role requires a blend of relationship strategy and operational execution, making you the bridge between partner capabilities and client outcomes. You will not be coding, but you will speak the language of APIs, Data Onboarding, and Cloud Storage to unblock technical teams.
What You'll Do10
- 1Manage and grow relationships with third-party data providers, identity partners, and technology vendors, ensuring alignment with business goals.
- 2Evaluate new data partnership opportunities that enhance Audience Targeting and activation capabilities, from discovery through contracting.
- 3Coordinate onboarding, integration, and operational management of partner data assets, using APIs and Data Transfer workflows.
- 4Partner with product and engineering teams to make data accessible in Cloud Storage environments like AWS S3 and Google Cloud Storage.
- 5Drive internal awareness and adoption of Audience Data Solutions through training and documentation for non-technical stakeholders.
- 6Support commercialization by identifying revenue potential in partnerships and helping sales teams position data offerings.
- 7Navigate ambiguity to solve complex data integration issues, balancing partner constraints with internal needs.
- 8Lead cross-functional initiatives that span AdTech and MarTech ecosystems, ensuring projects ship on time and meet adoption targets.
- 9Monitor partner performance and usage metrics, using insights to optimize data quality and usage.
- 10Collaborate with legal and procurement to finalize partnership agreements, ensuring compliance with privacy regulations.
Requirements9
- 15+ years in data partnerships, partner management, or strategic account management within AdTech or MarTech.
- 2Proven track record of managing third-party data integrations, including API-based onboarding and delivery workflows.
- 3Familiarity with Audience Data and identity solutions like LiveRamp or The Trade Desk.
- 4Experience working with Cloud Storage environments (AWS S3, Google Cloud Storage) for data exchange.
- 5Strong project management skills, with ability to lead cross-functional programs involving engineering, product, and commercial teams.
- 6Ability to translate technical concepts like Data Transfer and Data Onboarding into business value for non-technical stakeholders.
- 7Experience in vendor management and negotiating partnership terms.
- 8Understanding of the operational lifecycle from partner onboarding through activation and adoption.
- 9Bachelor's degree in business, marketing, or related field, or equivalent experience.
Salary Insight
$114 - $160k per year
Location
Required Skills
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