Director Audience & Activation Strategy at Dentsu International Americas
Overview
Lead audience targeting strategies driving measurable business outcomes across digital media channels. Director oversees audience creation activation measurement and optimization. Hybrid role based in New York City requiring commuting proximity. Strategic leadership shaping audience lifecycle from identity to measurement.
What You'll Do9
- 1Develop audience targeting strategies aligned to business and marketing objectives
- 2Design build and optimize audience segments using first-party third-party and identity-based data
- 3Drive audience activation across Google Meta TikTok programmatic DSPs CTV retail media and emerging channels
- 4Partner with media analytics data science and activation teams to improve audience performance
- 5Evaluate audience data providers identity partners and emerging targeting capabilities
- 6Lead testing measurement and optimization efforts demonstrating audience strategy impact
- 7Serve as trusted advisor on identity resolution audience design and measurement frameworks
- 8Collaborate with cross-functional stakeholders to connect audience strategy with measurable business outcomes
- 9Shape audience strategy at scale influencing enterprise-wide decisions through hybrid collaboration
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading audience strategy initiatives
- 3CPC Card certified professional
- 4AWS Certified cloud architecture expertise
- 55+ years experience with identity resolution and audience data ecosystems
- 6Programmatic media platforms DSP implementation knowledge
- 7Retail media activation experience
- 8Data-driven decision making background
- 9Cross-functional collaboration proven track record
- 10Enterprise-level audience optimization skills
Salary Insight
$137 - $170k per year
Location
Required Skills
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