YouTube Strategist & Retention Lead, Personal Finance Channel
Overview
Own audience retention and watch time for Financial Audit, a long-form unscripted series with 3.5M+ subscribers and 4B+ views. You will run analytics on retention curves, AVD, and engagement, then turn insights into repeatable strategies. Work alongside producers, editors, and thumbnail designers to tighten every episode from hook to end screen. Present findings to leadership and shape future guest selection, story structure, and post-production edits.
What You'll Do8
- 1Analyze YouTube Analytics retention graphs, watch time, AVD, and engagement metrics to spot improvement opportunities
- 2Review each published episode and deliver feedback on pacing, storytelling, editing, scripting, graphics, and music
- 3Identify viewer drop-off points and recommend structural changes to hooks, intros, transitions, and end-of-video segments
- 4Collaborate with editors during post-production to maximize audience engagement and retention
- 5Test and optimize titles and thumbnails to boost click-through rates
- 6Build dashboards and recurring reports tracking KPIs and performance trends for leadership and creative teams
- 7Develop frameworks and playbooks that scale retention best practices across every video
- 8Monitor YouTube algorithm changes and platform updates to keep strategy current
Requirements7
- 13+ years growing YouTube channels or optimizing long-form digital content
- 2Deep command of YouTube Analytics including retention curves, watch time, and AVD
- 3Proven record increasing watch time and average view duration with data-driven changes
- 4Strong grasp of storytelling, pacing, editing, and audience psychology
- 5Experience creating clear reports for creative and business stakeholders
- 6Self-starter who owns projects and thrives in a fast-paced, high-energy team
- 7Willingness to work in-office in Austin or Dallas with occasional remote options
Salary Insight
Salary not disclosed in listing
Location
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