Web and Social Media Specialist, UPS Store
Overview
As the Web and Social Media Specialist at The UPS Store in Atlanta, you will own the digital presence for a franchise serving the small-business community. You will craft and execute social media strategy across Facebook, Instagram, and LinkedIn, while maintaining the company website and email campaigns. Working directly with the store owner, you will drive lead generation through targeted content and outreach. This role stands out because it blends creative digital marketing with hands-on client meetings and sales support, offering a direct impact on local business growth.
What You'll Do8
- 1Build a social media content calendar and schedule daily posts using Buffer to ensure consistent engagement
- 2Design and launch email blasts and templates in Constant Contact to nurture customer relationships
- 3Monitor SEO and user engagement metrics, then adjust content strategy to improve search visibility
- 4Conduct market research on target industries and competitors to refine messaging and identify prospects
- 5Maintain marketing call logs and prospect data to track lead generation and quality assurance
- 6Network with local businesses to build partnerships and qualify new sales opportunities
- 7Present product offerings and services during in-person client meetings to close sales
- 8Coordinate with outside vendors to produce marketing collateral and promotional materials
Requirements8
- 16 months of hands-on marketing project management experience
- 2Proven social media proficiency with Facebook, Twitter, LinkedIn, and YouTube
- 3Strong public speaking and presentation skills for client meetings and demos
- 4Excellent relationship building and networking abilities
- 5Mastery of spelling, grammar, punctuation, and proofreading
- 6Strong organizational skills and ability to manage multiple deadlines
- 7Solid computer skills including Microsoft Office suite
- 8Graphic design experience with tools like Canva or Adobe Photoshop is strongly preferred
Salary Insight
$33 - $42k per year
Location
Required Skills
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