VP Martech Operations AI Lead JPMorganChase
Overview
Lead Martech operations transformation balancing channel execution and technology transformation. Drive AI enablement and operational excellence across marketing platforms. Own scaling of Martech and AI capabilities. Differentiate by connecting technology delivery to measurable marketing impact.
What You'll Do11
- 1Lead Martech operations transformation initiatives while maintaining strong operating focus across Channel Execution service delivery execution quality controls and speed to market
- 2Operationalize technology capabilities by defining use cases operating routines process changes controls adoption plans and measurable outcomes
- 3Partner with Product and Technology teams to translate marketing needs into platform requirements backlog priorities release readiness and adoption plans
- 4Assess current Martech tools workflows data handoffs and execution processes to identify opportunities for simplification automation and efficiency
- 5Drive AI enablement opportunities that support productivity quality assurance decision support content acceleration and human-in-the-loop controls
- 6Lead cross-functional change management across Marketing Channel Execution Data Controls Risk Legal Product and Technology partners
- 7Establish governance routines and performance measures to monitor adoption operational impact process adherence and continuous improvement
- 8Guide Martech operations and channel execution teams through process transformation operating model changes role clarity training adoption and post-launch stabilization
- 9Create executive-ready updates that communicate business impact risks dependencies decisions and next steps
- 10Build scalable playbooks documentation operating models and readiness materials to help teams sustain new Martech and AI capabilities
- 11Translate business requirements into technical specifications and distill complex technical problems for non-technical business partners
Requirements13
- 1Bachelor's degree in Computer Science Information Systems Marketing Business or related field
- 2Experience leading Martech operations marketing technology implementation digital transformation campaign operations workflow automation or AI enablement initiatives
- 3Working knowledge of Martech tools including campaign management workflow CRM data activation decisioning personalization marketing automation Adobe Segment Tableau Excel SQL or Python
- 4Proven experience in data analytics customer segmentation audience strategy measurement or data-driven marketing execution
- 5Experience improving and operationalizing technology capabilities impacting marketing execution controls productivity operational efficiency and business outcomes
- 6Experience running supporting or transforming Martech operations or channel execution teams including operating routines service delivery controls capacity quality and performance management
- 7Strong understanding of digital marketing principles process transformation change management operating models adoption planning controls and operational efficiency levers
- 8Ability to translate business requirements into technical specifications and distill complex technical problems for non-technical business partners
- 9Experience with enterprise marketing platforms campaign workflow tools customer data platforms Salesforce Marketing Cloud or similar marketing automation tools
- 10Understanding of responsible AI practices automation design governance data controls and human oversight in marketing use cases
- 11Experience with Agile delivery product backlog management release readiness user acceptance testing and platform adoption
- 12Background in financial services regulated industries or environments with rigorous control and documentation expectations
- 13Experience building transformation roadmaps business cases executive materials and operating model recommendations
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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