StableFX Strategy & GTM Director | Circle
Overview
Lead the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange. Define and execute GTM initiatives across Product Capital Markets Partnerships Marketing Compliance and Commercial teams. Drive market differentiation and scale adoption.
What You'll Do12
- 1Define and execute comprehensive StableFX growth strategy aligned across Product Capital Markets Partnerships and executive leadership
- 2Develop target segments and ideal customer profiles for issuers makers and takers
- 3Assess competitive positioning and identify differentiation opportunities
- 4Establish cross-functional relationships with Product Capital Markets Marketing and Commercial teams
- 5Build customer discovery processes and market feedback loops influencing product direction
- 6Create initial taker strategy focusing on customer prioritization distribution and adoption barriers
- 7Launch strategic partnerships and commercial programs driving measurable adoption
- 8Influence roadmap priorities to enhance competitiveness customer experience and liquidity
- 9Develop scalable acquisition onboarding and expansion motions for priority segments
- 10Execute full taker strategy end to end including segmentation value proposition and demand generation
- 11Create commercialization frameworks improving launch readiness customer validation and GTM execution
- 12Formulate vision for future expansion into new asset classes institutional workflows and market infrastructure
Requirements11
- 110+ years in strategy growth management consulting or GTM leadership
- 2Deep expertise in foreign exchange liquidity networks treasury infrastructure payments or capital markets
- 3Proven track record defining and scaling new businesses from early adoption to growth
- 4Experience building market strategy customer segmentation and commercialization frameworks for complex UB products
- 5Ability to influence executives and drive alignment without direct authority
- 6Strong analytical skills navigating ambiguous environments
- 7Hands-on experience with electronic trading liquidity management or regulated financial institutions
- 8Familiarity with beta programs onboarding design and customer adoption frameworks
- 9Preference for background in stablecoins digital assets blockchain or crypto-native finance
- 10Experience working with banks payment companies remittance providers OTC desks exchanges or market makers
- 11Knowledge of compliance processes beta onboarding design and customer acquisition frameworks
Salary Insight
$212 - $272k per year
Location
Required Skills
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