Social Media Manager, AI & Brand Storytelling for Tech SaaS
Overview
The Social Media Manager will own the strategic development and execution of TOGA Technology's social media presence at scale. Lead content across LinkedIn, X, Facebook, Instagram, YouTube, and emerging platforms to boost brand awareness and demand generation. Collaborate with marketing, sales, product, customer success, and executives to amplify initiatives and position TOGA as a technology leader. Bring creative storytelling to complex tech topics and drive engagement in a technical audience.
What You'll Do10
- 1Build and publish a comprehensive social media strategy aligned to marketing and business objectives across multiple platforms
- 2Design and manage engaging content including graphics, short-form videos, infographics, employee spotlights, blogs, and executive thought leadership
- 3Coordinate editorial calendar with product launches, webinars, events, and campaigns to maximize reach
- 4Collaborate with product marketing and SMEs to translate technical solutions into clear social messaging
- 5Monitor conversations, respond to comments, and cultivate engagement within the tech community
- 6Manage paid social campaigns focused on lead generation, recruiting, and brand awareness and optimize based on results
- 7Track KPIs, analyze results, and recommend improvements to campaigns and content
- 8Stay ahead of trends, AI tools, and best practices in digital marketing
- 9Support employer branding by highlighting culture, innovations, and career opportunities
- 10Develop executive thought leadership content and support personal branding efforts
Requirements10
- 1Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 23+ years managing social media for a technology company, SaaS, IT services, or B2B organization
- 3Strong understanding of Instagram, TikTok, X and LinkedIn and ability to craft platform-specific content
- 4Excellent writing, editing, and storytelling skills with ability to simplify technical topics
- 5Experience with social media management platforms such as Sprout Social, Hootsuite, Buffer, or HubSpot
- 6Experience with Canva and/or Adobe Creative Suite
- 7Familiarity with video editing tools and short-form video creation
- 8Strong analytical skills with experience using Google Analytics and campaign reporting tools
- 9Ability to manage multiple priorities in a fast-paced, collaborative environment
- 10Experience in B2B tech, SaaS, cloud, cybersecurity, or AI is preferred
Salary Insight
$55 - $65k per year
Location
Required Skills
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