Social Commerce Manager Dearfoams
Overview
Dearfoams seeks a Creative Data-Driven Content Creator to lead TikTok and Instagram growth. The role focuses on driving customer acquisition and revenue through short-form video and social-first storytelling. Responsibilities include developing content strategies, optimizing campaigns, and collaborating across marketing teams. This position offers a competitive salary and unique opportunity to shape a new sales channel.
What You'll Do11
- 1Own and execute TikTok and Instagram content strategies to acquire new customers via high-converting videos
- 2Utilize TikTok Shop tools to convert viewers into buyers through affiliate partnerships and product pins
- 3Identify acquisition opportunities using hashtags sound trends and TikTok SEO
- 4Collaborate with paid media and influencer teams to align on funnel strategy and creative testing
- 5Optimize content for CAC CTR and ROAS using analytics and A/B tests
- 6Recruit and manage TikTok affiliate creators to expand reach and acquire customers
- 7Analyze performance data to provide weekly recommendations for improvement
- 8Develop campaign briefs and repackage user-generated content for ongoing acquisition efforts
- 9Drive organic content into paid formats through Spark Ads testing
- 10Elevate brand presence among younger consumers through native short-form video
- 11Lead cross-functional initiatives to scale emerging sales channels from inception
Requirements5
- 12–4 years in social media marketing content creation DTC eCommerce or growth marketing
- 2Proven track record of using content to acquire and convert customers
- 3Hands-on experience with TikTok Shop Reels shopping or affiliate-driven campaigns
- 4Strong video editing skills with CapCut Adobe Suite or equivalent
- 5Ability to thrive in fast-moving test-and-learn environments
Salary Insight
$67 - $95k per year
Location
Required Skills
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